Available for Work
Christopher R. Parker
Sales, Partnerships & Revenue Leader
GTM Advisor
Professional Profile
Chris Parker is a seasoned executive with nearly two decades of experience in driving business growth, optimizing operations, and fostering strategic partnerships across various customer-centric MarTech organizations. With a proven track record of leadership in both startup and corporate environments, Chris excels in developing and executing innovative strategies to build high-performing sales teams that consistently exceed expectations, as well as processes and cultures that scale effectively.
Based in Boston, Massachusetts USA.
Worked With
Work Experience
Nearly 20 years of proven experience driving revenue growth and building high-performing sales teams in customer-centric MarTech companies
Vice President, Global Sales
Customer.io
Full-Time
June 2021 - June 2024
Remote (from Boston, Massachusetts, USA)
Led the Sales Organization across the Americas and EMEA, growing revenue to $70M+, expanding the team to over 50 employees, and consistently exceeding new logo and expansion revenue targets.
Vice President, Sales & Partnerships
Zaius (Aquired by Optimizely)
Full-Time
June 2019 - June 2021
Boston, Massachusetts, USA
Lead the Zaius go-to-market team of sales and partnership professionals across Business Development, Corporate Sales and Channel Sales. Grew Channel Sales from the ground-up, fostering partnerships across the Shopify ecosystem.
Vice President, Sales, Retail Solutions
ownerIQ
Full-Time
Jan 2010 - Jan 2018
Boston, Massachusetts, USA
Led the Retail Direct sales division for ownerIQ, a Second Party Data network for Retail Monetization and Programmatic Media Activation. Grew the team from a small SMB division to a National Enterprise team. Revenue growth from ~$1M to $13M in less than three years.
Prior to the VP of Retail Solutions role, I held various Director level roles at ownerIQ across Product, Marketing and Sales initatives.
GTM Consultant
Various Startups
Part-Time, Contract
Aug 2024 - Present
Newburyport, Massachusetts, USA
Consult with and advice various B2B SaaS companies on all-things Go-to-market (GTM).
Education
Degrees and certifications in Marketing & Web Technologies
Plymouth State University
Bachelor’s degree
Marketing & Web Technology
Sep 2002 - May 2006
School of the Museum of Fine Arts, Tufts
Certificate of Completion
Graphic Design & Web Technology
May 2006 - Jun 2008
Licenses & Certifications
Professional accreditations and certifications.
Certificate of Completion, CRO School
Pavillion
Issued June 2024
Show Credentials
Executive Member, Pavillion
Pavillion
Issued May 2024
Show Credentials
Professional Skills
Key competencies essential for navigating and excelling in various professional contexts.
Saas Sales Leadership
Team Building
Forecasting
Hiring & Recruiting
Marketing Technology
Advertising Technology
Sales Development
Pipeline Building
Sales Operations
Sales Enablement
Sales Engineering
Commission Design
Business Consultation
Strategic Planning
Go-to-market Planning
Competitive Analysis & Positioning
Enterprise Readiness
Revenue Org Design
Pricing & Packaging Strategy
Risk Assessment
Sales Training
Honors & Awards
Acknowledgments for exceptional achievements and contributions in professional endeavors.
President's Club
Issued by ownerIQ
Top Growing Sales Team
Recognized by CEO for building and leading the Retail Direct Sales Organization, and driving growth from <$1M to over $12M.
December 2017
Recommendations
Endorsements and testimonials highlighting professional aptitude and contributions from colleagues and partners.
Alexa Boland
Account Executive
July 2024
"I worked under Chris' leadership for over two years. When I started under Chris the team looked completely different than when he left. Chris fully put in place the structuring of the team, the career pathing, and the processes that helped us responsibly grow from both a headcount perspective and a revenue perspective year over year."
Talia Bartelmo
Account Executive
July 2024
"His ability to support and mentor the team was unparalleled. Any sales professional or organization would be incredibly fortunate to have Chris driving their growth. His expertise and leadership skills are top-notch"
Robert Brewer
Sales Manager
July 2024
"Chris has a lot of strong qualities as a leader but the one that stood out to me during our working relationship is that he truly cared about every single person on the team and wanted them to be successful. He took the time to build relationships and get to know everyone on the team and that speaks volume to me in terms of his character and values."
James Walsh
Director, Solutions
May 2024
"He facilitated departmental leaders like myself to develop and nurture our own teams, all while staying close to the day-to-day operations, mechanics of the product and business, to help successfully guide and navigate along the way. I learned a lot in our collaboration and wouldn't hesitate for the opportunity to work with Chris again."
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Get in Touch with Me!
Looking for expert sales leadership or strategic consulting? Let’s connect! Whether you need guidance on scaling revenue, building high-performing teams, or optimizing go-to-market strategies, I’m here to help.
